A compact, senior team, Chengdu-rooted with reach across the region. Backed by advisors who bring diplomatic, operational, and academic depth that no generalist firm can replicate.
Chengdu native with 14 years in business development at a Sichuan state-owned enterprise before moving into private consulting. Wei understands the mechanics of how decisions get made in Southwest China, government relations, procurement cycles, and the relationship structures that determine which foreign companies succeed and which stall at the door.
Former head of international partnerships at a Chinese technology firm, Liu bridges the communication gap between Western clients and local partners. She manages the partner vetting process, coordinates introductions, and ensures alignment of expectations on both sides, the work that determines whether a partnership lasts or collapses at the first obstacle.
Former Deputy Chief of Mission, Malaysian Embassy Beijing. 22 years in ASEAN-China diplomacy spanning trade negotiations, bilateral investment frameworks, and government-to-government engagement. Dato' Farid opens institutional doors, ministerial offices, regulatory bodies, and state-linked enterprises, that no private operator can access independently. His counsel is particularly valuable for clients navigating China's policy environment or seeking market access across the ASEAN-China corridor.
Former General Manager, Rosewood Chengdu. Eighteen years running five-star properties across mainland China, including openings in Chengdu, Chongqing, and Sanya. Étienne brings an irreplaceable network in luxury retail, premium F&B, and high-net-worth Chinese consumer circles. His advice is indispensable for hospitality brands, luxury goods companies, and any business where access to ultra-premium clientele is part of the market entry equation.
Associate Professor of International Business at Fudan University, Shanghai, consistently ranked among Asia's top five universities. Prof. Chen's research focuses on foreign market entry strategy in emerging economies, with particular attention to institutional barriers, regulatory evolution, and cross-cultural organisational behaviour. She provides the analytical rigour and academic grounding that ensures our strategic recommendations are evidence-based and structurally sound.
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